HighlightsĦ:07 What is Purchasely and why was it createdĨ:12 Why in-app purchases are a pain in the appsġ0:42 The movement from advertising to subscriptionsġ5:44 Who is shifting to subscriptions and whyġ9:42 Is there a consumer threshold for subscriptions vs ads Its international team of specialists heps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Since 2014, Remerge have contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. You may listen to the stories behind their apps’ growth, their achievements, and the obstacles they encountered along the way.Įnjoy this discussion between Jeff (based in Paris) and Thomas Yannopoulos, Director of Sales of Remerge (based in Boston). In Apptivate episode #88, Jeff chimes in on why we are seeing a trend in app companies moving from advertising models to subscriptions.Īpptivate is a podcast released by Remerge since 2018. But, you can still use those signals to calibrate the MMM over time, which is probably MMM’s biggest weakness: not having some truth to ground in.Is your app ready to make the switch to a subscription model? M-Tuza is a gifting solution provided by Employers to its employees as incentive and recognition solution. You have to go to a geo level, which is what we do. The Apptivate Kenya Consumer application will allow you to manage your benefits and accompany you during your lunch breaks.
And, there’s no need to get rid of incrementality testing. (19:10-19:36) “ is complex but it’s simple in fundamental understanding of it, and, completely privacy compatible – doesn’t require any device-level data. The vendor is necessary to do ghost bidding or ghost ads.” And not only is it really hurt by losing the device id, but as a marketer you’re finding yourself trusting the vendor. (18:47-19:02) “Ghost bidding is just a magical solution.
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Their solution only uses aggregate data points impervious to privacy changes, making it “future proof.” MetricWorks also provides LTV predictions and full UA automation, driven by machine learning.Questions Brian Answered in this Episode: MetricWorks is a third-party solution for measuring incremental lift. Brain says Mixed Media Modeling is the way to fill in the gaps with attribution, but it must be validated and calibrated with geo level ground truth experimentation. Brian discusses how the use of incrementality has evolved to its present popularity within the mobile marketing industry and the confluence of issues that make it complex to test incremental lift. For this episode our guest is Brian Krebs, the CEO of MetrickWorks, an expert on incrementality measurement and testing.
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